I write SEO copy for brands with meaning

Before I tell you all about me, let’s start with you. Because you’re really what I’m here for.

You see, I love to serve women in business building meaningful, eco-aware brands.

You’re living your dream. Building your business based on solid values, absolute belief in your product, gut instinct – and a whole lot of coffee. That’s an amazing feat and I have endless respect for your courage and dedication.

You’re probably wearing alllllll the hats, from finance minister to sales manager, admin whiz to social media master. And all while handling children, a household, friends and… life.

No glass ceiling is going to hold you back, rockstar!

You’re at a point in your business where you want to take things to the next level. No more DIY copy for you. It’s time to get serious. You’re ready to nail your niche, emotionally connect with your customers, climb the Google rankings and stand firm and clear in your brand.


Ok, here’s a little about me

I’m Rachel Green, Sydney based SEO copywriter for meaningful brands and mums in business. I use my words to take your jumbled ideas and transform them into clear, effective words that get you found online.

I also do real estate copy – maybe a weird combo of skills, but I love the challenge of writing about each house that comes across my desk.

I don’t write salesy, make-you-squirm copy because that’s not who I am.

I can’t tell a story I don’t believe in.

And I can’t write about your brand if I don’t share the same values.

But that’s why you’re here, digging around my About page, just to check that we’re on the same page, right?

Still want to know more? Alright…

Isn’t it funny how everything works out? When I look back to my uni days (Bachelor of Business in Marketing and Management at UTS), and the decade I spent copywriting and marketing for not-for-profits and corporates, I still can’t believe that I’m here, CEO of my own show.

Back when I was a Marketing Executive, I always had this feeling that I was a round peg in a square hole. It just didn’t feel right.

The truth is, I didn’t really care about what I was marketing. It didn’t fit with my values. It didn’t make my heart shine.

Fast forward two babies and a redundancy and I took the leap to set up Shine Copy, doing the part of marketing that I’ve always loved most – writing.

Add in a third – and final – baby, and here I am today, writing for business owners who care about the same things I do.  Living sustainably, supporting handmade, cheerleading local business, pottering in my garden, learning about my bees and enjoying the crazyness of my three wildlings and beautiful husband.

One more thing

Ok, maybe more than one. I’m a graduate of the Beyoncé of SEO, Kate Toon’s Recipe for SEO Success course. I’ve been featured by award-winning Instagram app, Plann, and I’ve done a handful of Australian Direct Marketing Association courses.

But better than all of those impressive pieces of paper? I have a gift for extracting all your thoughts about what your business does – and who it serves, and shaping them into a clear message that gets you Google love. 

Get your SEO copy goodness here.

Drop your details below and I’ll see you on the other side! ✌️