Words for brands with meaning

I write SEO copy that gets eco and handmade brands found online.

 I create readworthy, Google-friendly words that connect with your audience. 

Cut-to-the-chase copy that tells your buyer what’s in it for them.

Words that tell your customer how you can solve their problem.

Words that get hearts connecting, minds dreaming, “Buy now” buttons clicking.

Written for SEO, my copy puts your business in front of your customer’s eyeballs, right when they are ready to buy.

But wait. How do you know I’m the right SEO copywriter for you?

You’re an established brand with a clear idea about what you stand for, who you serve and what sets you apart.

You want copy that takes your brand from DIY to “oh my!” 

You know SEO is important but need help to get it right.

You like a down-to-earth style of writing.

You want a website that sounds like you but you just can’t find the right words.

Sustainability is important to you. And to your buyers.

They’re well informed, conscious consumers.

They expect a website that reflects the quality of your product or service.

If these things make your heart shine, I’m your girl.

Ready to roll?

What kind of copy do you need?


Be visible online with
copy your customers will love.



Don’t stare at your
blank screen
any longer.  Hand the job
over to me!



Unboring product
descriptions. They’re a
thing! And your
customers deserve them.



Keep it real estate with
insightful property
descriptions and agent

Who I’ve worked with lately

Rachel and I have worked together on the website copy for my new property negotiation business and it has been a seamless process. We asked Rachel to clean up my original copy and in doing so we have seen the different customer landing pages in use see significant engagement upswing almost immediately. I highly recommend her services, it’s fast, accurate and good value.
Scott Aggett, Hello Haus


It was a pleasure to work with Rachel and it took enormous pressure off my
work load having her support. She is reliable, hard working and so damn good
at what she does! Highly recommend this dedicated and talented woman!
Theresa Schlink, Caravan of Conservation


Shine Copy has done just that.. Made us shine! Nailed the brief, hit all the time lines we asked and went over and above to ensure we shone for launch day!
Damien, Green Caffeen

I had no idea that copywriting was even a ‘real’ thing! But I am so, so glad that I was able find you. There is no way I would even be close to finishing in months what you were able to do in hours! You are so, so valuable!
Megan Lines, Essential Market

From the first moment we chatted I felt so comfortable. You made the whole process stress free and actually enjoyable – cause I usually really don’t like this stuff. I look forward to working with you more in the future.
Kirstie O’Loughin, The Jack & Ollie Store

Working with Rachel has been a great experience – she knows all the right questions to ask to very quickly understand your business, and on top of that she is just lovely to deal with. Rachel has crafted an amazing About page for my website and I am looking forward to working with her again to transform my product descriptions as well.
Terri Fraser, Cotton + Kin

Rachel is a dedicated, detail-driven copywriter who delivers excellent value. She’s our go-to copywriter who can take on any direction I provide her and serve up a well considered approach. She makes communicating our message efficient and effective with great intuition.
Paul Jackson, Danes Specialty Coffee


I absolutely love it! I can’t wait to get it on my website.
Emily McIntosh, Fig The Fox


After only a short phone call you understand our business as well as we do… I was blown away how quickly you adapted to our industry and nailed the first draft of our website. Forever grateful that you made my job so easy! Highly recommend your services to anyone.
Megan Boross, Haven Black


Attention to brief and creative descriptions targeted to the correct audience are rare talents in this line of work. I would always recommend the talents of Shine Copy.
Antony Kokkalis, Kokky Creations

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