Why you should write your own content to power your business

I write a mountain of content for small business: I’m a copywriter. Content is my thing!

Content fuels the internet. It’s information. Written content is the words you use online to talk to your audience. If you’re not producing your own written content – with or without outsourcing to a copywriter – you’re missing an invaluable opportunity to talk to your tribe in your own voice.

Who better to shape your brand and talk to your customers than you?

Top reasons to write your own content

Amplify your SEO

Google rewards fresh, relevant website content that nails your keywords. That is, the more content on your website that includes your search terms in a natural way, the higher you’ll rank in search engine results. There are a lot of factors at play in search engine optimisation (SEO) and targeted SEO copy is an easy way to please the Google gods.

When you share expertise on your industry, brand and related topics, you win easy SEO points by driving traffic to your website. Send customers to your site by sharing your content across your social media and subscriber list. The more traffic clicking to your site and Googling your business, the higher up the search results you’ll climb.

Show your expertise

No one knows your customers and your brand like you. When coming up with ideas for your own content, write about what you know best. Think about the guides, checklists, tips and downloads your customers would find valuable. Then write them like you are having a conversation with a friend who is asking about your business. This is a natural way to demonstrate your authenticity and knowledge while providing value to your tribe.

Position yourself as a subject matter authority through unique, quality content and customers will flock to you. If your peers find value in your content too, they may share it which will provide an excellent source of SEO backlinks.

Create evergreen content

Time is the one thing we all need more of. Especially when you’re a small business owner playing all the roles of marketer, salesperson, accountant, HR manager etc. If you’re like me, the presence of small humans means time becomes ever more elusive.

top reasons to write your own content

So make the best use of your time by writing evergreen content. That is, be like a tree that is green all year and produce content that is always relevant. Whether you outsource or write it yourself evergreen content makes the make the copy work hard. Evergreen content won’t date, answers a FAQ and lifts your SEO because you’ll constantly share your blog or content links with your customers. The more traffic you drive to your website, the higher you’ll rank in search engines.

Stuck for ideas for evergreen content? What are the topics or FAQs you’re most often asked to explain? Write it out in an easy to read way and save yourself time by simply sharing a link whenever your customers ask that same old question.

Build your brand with curated content

A brand is nothing without content. So write your own and use it as an opportunity to create a powerful brand presence that gives your clients reason to love you.

Content marketing is for business what pollen is to bees. Just as pollen gives bees life, attracts more bees and makes them charismatic, so does content for your brand. In your business, content perpetuates communication, invites customers and increases your appeal.

Connecting with customers is what content is all about. Done right, it connects, conveys, compels. The creation of valuable, relevant content is what your audience expects. If you’re not creating your own content to stimulate discussion about your brand, what are you doing?

Need help to write your content?


SEO copy for brands with meaning

Hey there! I’m Rachel Green, an SEO copywriter who gets meaningful businesses found online. I work with handmade brands, eco-focused business and small biz to create readworthy, Google-friendly websites that tell your customers you’ve got what they need. I write copy that connects with your audience and that targets the key words for which you want to be found.