Where you can see my words

I work with meaningful brands including handmade and eco-focused businesses because that’s where the words come most naturally. As an SEO copywriter, I’ve written product descriptions, About me pages and website words for people all over Australia. Here’s a handful of my recent clients and what they have to say about working with me.

Who I’ve worked with lately

Rachel and I have worked together on the website copy for my new property negotiation business and it has been a seamless process. We asked Rachel to clean up my original copy and in doing so we have seen the different customer landing pages in use see significant engagement upswing almost immediately. I highly recommend her services, it’s fast, accurate and good value. Scott Aggett, Hello Haus


I loved working with Rachel. She really took the time to get to know me and my brand which shows in the copy she created for my wholesale brand book. I will definitely be using her again in the future.
Marianne Goldman, Bare + Free


Shine Copy has done just that… Made us shine! Nailed the brief, hit all the time lines we asked and went over and above to ensure we shone for launch day!
Damien, Green Caffeen

I had no idea that copywriting was even a ‘real’ thing! But I am so, so glad that I was able find you. There is no way I would even be close to finishing in months what you were able to do in hours! You are so, so valuable!
Megan Lines, Essential Market

From the first moment we chatted I felt so comfortable. You made the whole process stress free and actually enjoyable – cause I usually really don’t like this stuff. I look forward to working with you more in the future.
Kirstie O’Loughin, The Jack & Ollie Store

Working with Rachel has been a great experience – she knows all the right questions to ask to very quickly understand your business, and on top of that she is just lovely to deal with. Rachel has crafted an amazing About page for my website and I am looking forward to working with her again to transform my product descriptions as well.
Terri Fraser, Cotton + Kin

Rachel is a dedicated, detail-driven copywriter who delivers excellent value. She’s our go-to copywriter who can take on any direction I provide her and serve up a well considered approach. She makes communicating our message efficient and effective with great intuition.
Paul Jackson, Danes Specialty Coffee


I absolutely love it! I can’t wait to get it on my website.
Emily McIntosh, Fig The Fox


Rachel has been an absolute pleasure to work with for North Shore Mums. She really makes sure she understands your brand to get the right message and voice across. She’s invaluable in improving SEO, which is just vital for any online business. Thanks so much Rach, you shine bright!
Rachel Chappell, North Shore Mums


Rachel was just fabulous to work with. She spent the time to listen and understand and that made a significant difference. I was so pleased with outcome, she got me and she got my business. Thank you Rachel you are wonderful!
Kristine Daw, Founder

If you’d like to see samples of my work, please email me here.



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