SCOPE // Rebrand from One Agency franchise to independent real estate brand, Louell Property Group
WORDS // Print ad, flyer and website copy for About Us page
DETAILS // Agency principal, Anita Ellis, asked me to write copy to introduce her new brand. Changing from a franchise to a boutique brand is a bold move in the competitive property market and Anita needed copy to match.
Copy had to explain the reason for the rebrand, retain client confidence, attract new clients and help Anita’s audience understand what the rebrand means for them.VISIT WEBSITE VIEW FLYER