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Why SEO is important for small business

Why SEO is important for small business

Is your small business struggling to get seen online? Sounds like your website is not SEO-friendly. SEO = search engine optimisation. If your SEO is not done well it means that your site isn’t on Google’s radar so you don’t rank in the top results for your keywords –...

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The power of personalisation

The power of personalisation

Small in size, big in love – that’s how we roll in small business! My love for small business (and copywriting) was confirmed this week. Standing at my letterbox I opened a parcel I’d ordered online from a small business. Nestled in there with my compostable bamboo...

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SEO essentials for small business

SEO essentials for small business

So your website is doing nothing for you. Sales are slow, traffic is nil and all you can hear is crickets. Read my top SEO fixes that’ll have your small business raising the SEO roof! If you know nothing about SEO or copywriting, this blog post is your ultimate guide....

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What is copywriting?

What is copywriting?

Copywriting: what’s the big deal? Let me start with what it’s not. Copywriting is not copyright. Although, a copywriter may use copyright law to protect their work. It’s not writing novels, poems or journalism. It’s far less romantic. Copywriting is not ripping off...

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