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How to choose a copywriter

How to choose a copywriter

Picking an SEO copywriter is a huge decision. The key is to find the right copywriter that aligns withyour brand, writes in a style that suits your vibe and who will do the job at a fair price.  That’s a lot of boxes to tick. Putting your business in the...

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What makes good property copywriting? #truth

What makes good property copywriting? #truth

Property copywriting is an art. It requires acuity, efficiency, brand awareness and local knowledge – or some handy Google Maps work. I’ve been writing Sydney and Central Coast real estate property descriptions for close to 10 years. I’ve read good property...

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Small business Instagram guide to rock the grid

Small business Instagram guide to rock the grid

So many small business owners I work with feel overwhelmed by Instagram. As a small business, you definitely need to be on Instagram. It’s an instant, cost-effective, very valuable way to reach your customers. Carving out your own piece of Insta real estate can be...

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Small business tip: tell your Instagram tribe where to go

Small business tip: tell your Instagram tribe where to go

Photos make Instagram a pretty place to be, but it’s the copy that captures your tribe. Effective copywriting hinges on a powerful call to action. So not being able to direct your Instagram followers to your choice of links is super frustrating. Instagram is an...

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What Oma can teach us about small business

What Oma can teach us about small business

Presentation is everything. That’s what my 95-year old Oma says. For small business, she’s right on the money. Every interaction with a customer is part of a conversation. Simply driving past your shopfront or glimpsing your website in a Google search puts you on...

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Why SEO is important for small business

Why SEO is important for small business

Is your small business struggling to get seen online? Sounds like your website is not SEO-friendly. SEO = search engine optimisation. If your SEO is not done well it means that your site isn’t on Google’s radar so you don’t rank in the top results for your keywords –...

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The power of personalisation

The power of personalisation

Small in size, big in love – that’s how we roll in small business! My love for small business (and copywriting) was confirmed this week. Standing at my letterbox I opened a parcel I’d ordered online from a small business. Nestled in there with my compostable bamboo...

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SEO essentials for small business

SEO essentials for small business

So your website is doing nothing for you. Sales are slow, traffic is nil and all you can hear is crickets. Read my top SEO fixes that’ll have your small business raising the SEO roof! If you know nothing about SEO or copywriting, this blog post is your ultimate guide....

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What is copywriting?

What is copywriting?

Copywriting: what’s the big deal? Let me start with what it’s not. Copywriting is not copyright. Although, a copywriter may use copyright law to protect their work. It’s not writing novels, poems or journalism. It’s far less romantic. Copywriting is not ripping off...

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