Client
Alepp Soap

Back story

Alepp is the social enterprise dreamchild of Kate Ryan. Alepp soap sell is pure, natural and handmade in Syria. 100% of profits go to asylum seekers and refugees in Melbourne.

Kate asked me to edit, shape and infuse her copy with Googly goodness. Clarifying her messaging was the core of the brief to ensure the content and style reflects the simplicity of the brand.

Project

Full website copy shaping + edits.

Tone of voice

Stripped back, empowering, warm. Not a hint of preachiness or oversell.

They chose me because

"You’re receptive, open and listen carefully."

I wrote

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They said

"Rachel is wonderful. The copy is perfectly synthesised, it reads really well and I can totally hear my voice when I read it. She worked quickly to understand what I needed and helped me uncover Alepp's brand voice and her SEO input was really valuable."

WRITE FOR ME, RACH

Brand & Website by Ducks Guts