Copywriting for About pages

Fed up with wrangling the words on your About page? That’s ok, we all struggle with that – even copywriters. I tweak my About page all the time.

Writing about yourself is one of the hardest things to do. Especially when it comes to your business. That’s why many business owners avoid it and end up with a jumble of words that don’t say what you really mean.

Your About page is more important than you think. In fact, it’s the second most visited page on your site. Why? Because people want to know who they’re buying from. They want to connect with you and know that you really do get them.

Here’s the secret to writing a readworthy About page

It’s not actually about you.


An About page is about your customer.

Sure, it’s where we tell your story, your why and what makes you pour in all those hours to get your business where it is today.

But your About page is more than a timeline of your business journey. It’s used to:

  • Let your customers know you’re just like them
  • Show that you really get their problem
  • Get personal
  • Share your values
  • Give insight into who’s behind the scenes
  • Make your customers say “Yes, this is a business I want to support.”

What’s included in your About page copy

Here’s what’s you get with my About page copy:

  • Brand briefing
  • Professionally written About page, optimised for search engines to love you
  • Keyword research
  • Meta title and description
  • Two rounds of edits
  • Call to action
  • Final version in a Word document for you or your developer to upload

Running your own business, you don’t always have the resources or time to refresh your website. That’s ok – step by step, we’ll get you there! So, if you just want me to write your About page now and leave the rest of your website for later, that’s totally fine.


Get your SEO copy goodness here.

Drop your details below and I’ll see you on the other side! ✌️